Portfolio
A collection of brands, stories, and creative moments across several industries that prove great ideas aren’t just seen—they’re felt. (Examples are projects while I served as the Creative Director at Second Wave, Main Street Films, and Untitled Idea).
The Queen Mary
Reimagining an icon. Reigniting History.
The Queen Mary’s branding was reimagined to honor its iconic Streamline Moderne heritage while infusing a fresh, contemporary energy, creating a seamless bridge between its storied past and dynamic future.
Sandbourne
A New Level of Sophistication in Santa Monica
The rebranding of Sandbourne Santa Monica transformed it into a tactile, sensory-rich environment that stimulates creativity and interaction, offering a profound alternative to passive luxury. and appealing to young affluent families, millennial travelers, and creative professionals.
British Colonial
A Caribbean Legend is Reborn
The rebranding of the British Colonial Nassau revived the glamour of this legendary Bahamian property, seamlessly blending its storied past with contemporary luxury to create a timeless sanctuary.
Talbott Chicago
A Timeless Chicago Classic
Rooted in Chicago’s artistic heritage, The Talbott Hotel’s rebranding reimagined its identity by blending historic charm with the city’s modern energy, ensuring its legacy remains as vibrant as its surroundings.
VRGE Revelstoke, BC
Conquering the Mountain
Crafting a bold, achievement-driven identity that merges modern Swiss-inspired design with an audacious, motivational voice designed to inspire.
Kissel Uptown Oakland
Industrial Roots, Artistic Soul
Kissel Uptown Oakland is a 168-room hotel that seamlessly blends historic Beaux-Arts architecture with contemporary design, paying homage to the city's automotive heritage while introducing modern luxury accommodations and dining experiences.
Barely Lethal
Part of the marketing and creative team that conceived the theatrical campaign for this Hailee Steinfeld vehicle starring Samuel L. Jackson, Jessica Alba, Thomas Mann, and Dove Cameron.
There Will Be Blood
Lead the creative direction and content for the home entertainment release of the Academy Award-winning film, featuring infotainment articles and blog posts
Disney + Others
Led the creation of engaging digital content, quizzes, and listicles for blockbuster films like “Beverly Hills Chihuahua, “Marley & Me,” and “Enchanted,” for Disney, Fox, and Miramax.
Jackie & Ryan
Lead the creative efforts and marketing campaign for the film release, featuring art director of the one-sheet, press kit content, and film festival promotions.
West
Spearheaded the awards campaign season with creative content and support materials for this internationally acclaimed film.
ABC Television
Created a weekly microsite and blog that featured unique insights and details about that week’s episode, including interactive games and content.