“Making the simple complicated is commonplace. Making the complicated simple, awesomely simple, that's creativity.” - Charles Mingus

Creative direction is part alchemy, part architecture—turning abstract ideas into brands that people feel in their bones. I craft stories, shape identities, and build the kind of brand worlds that don’t just exist - they resonate.

PORTFOLIO HIGHLIGHTS

The Queen Mary Long Beach

Rebranding an icon.

Sandbourne Santa Monica

Redefining SoCal elegance.

British ColoniaL

Nassau, bahamas

Reimaging a legend. 2025 Adrian Award for Best Brand Campaign

Creative. Brand Builder. Storyteller. Leader.

Award-winning Creative Executive with 20+ years of experience shaping iconic brands across entertainment, sports, nutrition, and hospitality. I’ve led high-impact creative for industry giants like the Walt Disney Company, ABC TV, Aimbridge Hospitality, Marriott, Hilton, and Hyatt, crafting compelling narratives and innovative campaigns that captivate audiences and drive business growth.

Creative Collaborators

  • “Chris is the best hire in the history of Second Wave. His copywriting and leadership skills are second to none and helped turn the team into an real agency.”

    Sagar Bahkta (President of Zambezi Marketing)

  • "I would have never survived the COVID/post- COVID working world without Chris as my colleague. He’s a very calming presence and is always able to provide a voice of reason. His team was the only one without any turnover in over four years, and that’s a testament to his leadership style.”

    Katie Sorensen (Director of Marketing, Burnham-Ward Properties)

  • “Chris is a great manager who nurtures his team and gets results. He handles hundreds of projects and a team of designers confidently. He cares a lot about what he does; what’s more, he can put aside ego in the refinement of an idea to easily reach a goal that makes all involved happy.”

    Alyssa Pardini (President & CEO, Visit Vacaville)